The ‘Fuzzy Front End’ of Innovation
Cornelius Herstatt, Birgit Verworn · Palgrave Macmillan UK eBooks · 2004
The fast transformation of technologies into new products or processes is one of the core challenges for any technology-based enterprise. From the different steps of the innovation process, the early phases (‘fuzzy front end’) have the highest impact on project outcome. The front end influences the design and total costs of the new product or process significantly. However, the ‘fuzzy front end’ is unfortunately the least-well structured part of the innovation process, both in theory and in practice. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.