Netflix.com Wins Patent on Business Methods
Patricia Seybold · 2003
Netflix, the online DVD rental company, has demonstrated that it understands its customers’ critical “moments of truth,” and has designed a business model to address them. This business model was so innovative that it earned a U.S. patent. Netflix turned customers’ pain points into its competitive advantage and, by innovating and claiming a patent on its innovation, now has a sustainable competitive advantage. Could your company do the same thing?