Putting Personas to Work: Using Data-Driven Personas to Focus Product Planning, Design and Development
Tamara Adlin, John Pruitt · 2007
Personas are a new and relatively popular technique used to help bring users into the forefront of people’s minds during the difficult process of developing products and services. Yet, for many practitioners, the persona method remains largely ill defined and mysterious. In this chapter, we present a simple framework for approaching the technique-the persona lifecycle-which sheds light on how personas fit into a standard development cycle. We then provide a little detail on two critical aspects of the method: creating and using personas. Our goal is to enable the reader to quickly and easily get started with the technique.