Timing Pitfalls
Glenn E. Pearson · Productivity Press eBooks · 2019
The danger for some innovators, though, is getting there too early, before the market is ready. Musicians, artists, and authors are among those most adversely affected by being underappreciated in their times or early in their careers, only to have their genius recognized down the road. Developers and entrepreneurs spend months or even years preparing their products for market introduction. A danger they face is misjudging when to launch. The healthcare environment is incredibly complex, both in terms of how its organized and how a bewildering array of technical pieces must fit together. Working with an unproven company can be risky, and issues with an installation or with how the product operates can cause problems to cascade to other parts of the healthcare organization. Additionally, every start-up needs an infusion of cash, and unless they have a stable source of capital, not having paying clients early on can be the death-knell.