Steve Jobs
Apoorva Bharadwaj, Pragyan Rath · 2021
This chapter presents a mega-analysis of the complete portfolio of Steve Jobs’s presentations from 1980 till 2011, marking different facets of his career as a start-up–entrepreneur–emergent leader, carving credibility for his Apple Inc. and his computer products in a computer-obscure world, wading through the choppy waters of a mid-career debacle of debilitating market competitions, re-surfacing with his resilient leadership, culminating into the rebooting of an iconic brand on the global platform with his legendary leadership and scintillating communications. The chapter follows a decade ramification model placing Jobs’s speeches/presentations in the brackets of the 1980s, the 1990s, and 2000–2011. Each speech analysed is followed with the derivations of communication strategies which an entrepreneur can readily use to empower her leadership orations. Thus, this chapter is the first of its kind in re-inventing Steve Jobs as a leader-speaker for 21st-century entrepreneurs and beyond with his ‘Stay hungry! Stay foolish!’, ‘incredible’, and ‘gorgeous’ moments.