Seal companies post strong 1996 results
Pump Industry Analyst · 1997
Having a website appear on the first page, in the top three results of the search engine results pages (SERPs), is the web marketer's holy grail. SERP positioning is hugely competitive, almost gladiatorial. This article discusses how parasitic spam attacks can hijack and abuse a host site's authority and SERP position.By covertly inserting links into high PageRank sites, attackers are able to promote their spam sites to the detriment of the host site. While the majority of web attacks seek to compromise data or inflict damage to the underlying infrastructure, the parasitic spam attack is limited to corporate web presence. This means that it is often not detected as part of a normal security review.In November 2007, 8.1bn web search queries were made in the US.1 That's 8.1bn instances of someone trying to find something, which equates to roughly 27 searches per person. To a web marketer that's 27 opportunities to make a sale to one person. And those searches do not include paid-for adverts or other extra-cost marketing activities. In effect they are free opportunities to sell/market/propel a product, service or idea. Consequently, this natural or organic traffic is fiercely fought over. When something this much in demand is enabled by or reliant on IP technologies, it is highly likely that it will be maliciously exploited.