The Impacts of Experiential Factors on Satisfaction and Behavioral Intention: An Empirical Study in the 6 th Industry
Journal of System and Management Sciences · 2021
As South Korea has made rapid growth until the 2000s, the implementation of the five-day workweek and the five-day school week system has been made in a full scale, which leads to an increase in leisure time and an improvement in the level of household consumption.Now, the consumption of leisure leads to active consumption of other cultures beyond simple rest or recharging in the past, and the desire for experiential leisure activities is increasing by directly participating rather than passive leisure activities.This environmental change brought new challenges to rural areas, which is called the sixth industry.Because the 6th industry is relatively recently implemented in Korea, it has been slowly developed than other industries.Though the government makes a lot of administrative and monetary support in policy, its effectiveness is not significant.Moreover, most previous studies relevant to the 6th industry were useful for proposing policy alternatives for the more activated 6th industry, but most of them tended to focus on some factors of activation of the industry.Therefore, this study conducted both literature research and empirical research to achieve the purpose of the study.For the empirical analysis, a survey was conducted for 28 days from February 1, 2020 to February 28, 2020.The subjects of the survey were those who visited the 6th industrial experience center in South and North Gyeongsang Province.As for data distribution and collection, questionnaire method was used, and the collected data were analyzed using SPSS Ver.25 which is a statistical package program.Prior to the hypothesis verification, frequency analysis, reliability analysis, validity analysis, and correlation analysis were conducted to determine whether the data is appropriate.Multiple regression analysis was also conducted to verify the hypothesis through which the results of the study were derived.Based on the results of this study, the conclusions and implications of this study and future research directions were presented.The results out of the empirical analysis showed that cognitive, emotional, social factors, and the factors that induce the experience of the 6th industry presented in this study have a positive effect on the experience satisfaction.In