USING PERSONAL NORM MODEL TO EXPLAIN CYBER-HARASSMENT INTENTION AND BEHAVIOR
Issues in Information Systems · 2020
This study uses the Norm Activation Model (NAM) to examine the factors that influence cyber-harassment intention and actual behavior.NAM is a well-grounded, attitude-based model that proves to be an effective predictor of the motivation and the role of emotions, which drive behavioral intentions.The proposed research model is described in this work-in-progress paper.Future research effort includes designing a survey instrument and collecting data to validate the model.