EXPANSION OF COMMUNICATION MEDIA TECHNOLOGY AND ITS IMPACT IN TRIBAL VILLAGES: A CASE STUDY OF GARGOTWADI VILLAGE IN NANDED DISTRICT (M.S)
2015
Introduction: From the beginning human beings gathered information through communication before arriving at a decision for survival and growth.Information and communication becomes inevitable for all human activities.Uma Joshi (2001) explained that, Information and communication has the power to change the society socio-economically also.The 21 st century is the age of information as it became big industry.Many varieties of communication systems are serving the people for fulfillment of various needs.Ahuja and Batra (1978), explained that, the communication media technology is changing the society with rapid speed with the usage of one way modern mass media such as Print, Radio, films and Television.Later, Satellite communication particularly DTH TV and Internet made the world global village.The internet and its associated new media technologies have the capabilities for two way interactivity such as Podcasts, Blogs, RSS Feeds, Hyper texts, Wikis and Social networking.Traditionally tribes are indulged in face to face oral interaction and with folk media for information sharing and entertainment.Now, the situation has changed and the communication media technologies are penetrating into isolated