Tampered Goods: Legal Developments and Marketing Guidelines
Fred W. Morgan · Journal of Marketing · 1988
Consumers face the prospect of using goods that may have been altered by malicious persons. The author reviews the legal implications of packaging decisions that lead to tamperings. To minimize the likelihood that tampered goods will harm consumers, guidelines are offered (1) to help marketers make improved packaging and channel decisions and (2) to modify the legal environment of marketing.