Integrating Social Media Marketing with AI through Predictive Examination
Gowtham Sethupathi M, U Akshay, Charan Surya M, Gohul Nath M, Sai Venkat · International Journal of Engineering and Advanced Technology · 2019
Social Media activities have a major shift in marketing of products and have become a universal tool for advertising products. Nowadays billions of people use social media for recreational purposes and the social media activities leave a digital footprint which makes it easy to analyze each online activity. But simply having a enormous amount of data is of no use unless one can read the past and predict the future. Ai can run through data, observe patterns, give individual high quality content to each customer. The project is implemented through U Methodology. This mode determines the prospect of a customer preferring a product in an online interaction through big data and predictive analysis. Involvement of artificial intelligence can reduce human error and inclination towards a certain product. The best product a customer needs is instantaneously displayed to the customer without any time lapse.