Flagging down a cab
Strategic Direction · 2019
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Snapp and Tap30 are the two largest online taxi firms in Iran. Their corporate strategies differ in the focus on customers, leading to divergent pathways to success. Originality The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.