When negative emotions effect positive change
Audrey Bennett · 2003
This paper introduces emotive aesthetics as visual language that expresses and/or evokes an emotion or a series of emotions from the target audience for a rhetorical purpose. (e.g. persuading them to make a positive change in a life-threatening behaviorial pattern). Historically, political graphics have been popular examples of products that use emotive aesthetics to promote positive social change. However, there's a problem today with the lack of time graphic designers have to devote their skills to the continued development of polemical products. A solution lies in broadening the scope of graphic design into a research discipline by demystifying the graphic design process with a methodological view of its components.