The Effects of Price, Store Image, and Product and Respondent Characteristics on Perceptions of Quality
John J. Wheatley, John S. Y. Chiu · Journal of Marketing Research · 1977
John J. Wheatley, John S. Y. Chiu, The Effects of Price, Store Image, and Product and Respondent Characteristics on Perceptions of Quality, Journal of Marketing Research, Vol. 14, No. 2 (May, 1977), pp. 181-186