Semantic Based Topic Generation from Search Term Reports
International Journal of Science and Research (IJSR) · 2015
Internet has strengthened the ability to search the content people produce on the internet and find those pages that are relevant to a given query.Marketing agencies are created out of this and manages thousands of keywords in order to reach the right customer.Advertisers can use Search term reports to see the performance of their ads on search queries.Given large keyword portfolio, Identifying new search terms with high potential from search term reports can become a burden on even experienced advertisers.Advertisers have to determine the purchase intents of users.Once the target intents are determined, advertisers can target those users with relevant keywords.In order to scale the keyword management, Semantic topic generator is proposed where we learn the hidden topics in available in search term reports.