“A Large Playground”: Examining the Current State and Implications of Conversational Agent Adoption in Organizations
Theo Araujo, Ward van Zoonen, Claartje L. ter Hoeven · International Journal of Innovation and Technology Management · 2022
This study explores the short- and long-term expectations about adoption of conversational agents in the organizational frontline. Drawing from in-depth interviews with managers and developers in organizations that have implemented these agents, it sheds light on how the deployment of and collaboration with technology-based autonomous agents influences service activities, and expectations of changes in organizational processes. The interviews revealed that implementations are done on a rather iterative and experimental basis, often balancing the current limits of technology while aiming at improved efficiency, augmenting the work of frontline employees, and meeting the ever-growing demands from consumers.