Extended Reality and the Future of Digital Advertising
Tina Korani, Jingyue Tao · Advances in media, entertainment and the arts (AMEA) book series · 2022
This chapter introduces the emergence of augmented reality (AR) advertisements, application of AR in business, and the effectiveness of AR in storytelling; virtual reality (VR) advertisements, other mixed reality advertisements; and then discusses recent advancements as well as the future of advertising with mixed reality (AR, VR, MR).