Multi-interest Sequence Modeling for Recommendation with Causal Embedding
Caiqi Sun, Penghao Lu, Lei Cheng, Zhenfu Cao, Xiaolei Dong, Yili Tang, Jun Wei Zhou, Linjian Mo · Society for Industrial and Applied Mathematics eBooks · 2022
Recent methods in sequential recommendation focus on learning multi-interest embedding vectors from a user's behavior sequence for the next-item recommendation. However, behavior sequential data may result from users' conformity towards popular items, which entangles users' real interests and tends to recommend popular items by using interest embeddings. In this paper, we propose a novel multi-interest framework with causal embedding for sequential recommendation, called MiceRec. Specifically, we first obtain two embedding layers from behavior sequence by assigning items with separate embeddings for interest and conformity, then extract multiple pure interests from one embedding layer, while the other for users' conformity extraction. According to the colliding effect of causal inference, we mine cause-specific data for training causal embeddings. Our framework significantly outperforms state-of-the-art solutions on two real-world datasets1. We further demonstrate that the learned multi-interest embeddings successfully separate from each other, and show that conformity information is almost squeezed out from interest embeddings.