Driving automation: an evolving digital business ecosystem tale
Samina Husain, Ana Trigo · Edward Elgar Publishing eBooks · 2022
The fully autonomous vehicle concept will become a reality within the next two decades. Nowadays, comprehensive driving automation is still on the horizon, and there is a long road to be driven by automakers to achieve a reliable solution. The product of the automotive ecosystem, the car, is evolving and advancing with immense processing capabilities and real-time connectivity. These factors open opportunities for non-automotive companies that are already investing in this industry using their knowledge of data, analytics and human behavior. The chapter delivers perspectives about the future of mobility and exposes a range of thoughts about how autonomous technology can affect the traditional automotive business ecosystem. Research about the trends related to automotive industry stakeholders - namely the incumbents, the start-ups, the big technological companies, the governmental institutions and the society - are presented. Furthermore, validation of the described perspectives is also exposed by providing insights obtained from automotive experts.