Live OTT services delivery with Ad-insertion using VVC, CMAF-LL and ROUTE
Thibaud Biatek, Mohsen Abdoli, Christophe Burdinat, Eric Toullec, Lucas Gregory, Mickaël Raulet · 2022
During the past decade, broadcasting has been challenged by OTT services, offering a more personalized and flexible way of experiencing the content. The on-demand features paved the way for new media delivery paradigms, replacing traditional MPEG-TS stream-based approach by file-based IP protocols. With those new protocols came new ways of monetizing the content. While traditional TV leveraged advertisements to increase broadcasters' revenues for decades, it has never approached the level of personalization offered by OTT, until the release of ATSC-3.0 [8] and its IP stack in 2016. However, OTT services have some drawbacks compared to broadcasting: video quality, latency, and scaling capabilities when millions of viewers want to access a content at the same time. In this paper, we describe how the several recent technologies can be exploited to address these drawbacks. An end-to-end chain is also demonstrated, bringing significant improvement over existing approaches in terms of bandwidth, latency and experience.