Improving content discovery and viewer engagement with AI
Martin H. Prins · 2022
We are quickly heading towards the golden age of video. For consumers there is a wealth of video services to choose from, ranging from broad video offerings to content tailored to a specific audience or genre. Many services come with premium content and competitive pricing. This however brings a dilemma: people will only subscribe to a few services, and are more likely to replace a service for another, in case the service they use does not meet their needs. Churn rates of video services are already increasing, and with new services being launched in 2022, the fight for viewer attention will further intensify.