Building value with Lego
Strategic Direction · 2012
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Wikipedia broke the mould in many ways, but a corporate success story it was not. The frequent pleas for donations at the top of the site point to the fact that this is a free service, dependent on handouts from an appreciative public to sustain it. This has not stopped it having a massive corporate effect, as the declining influence of Encyclopaedia Britannica and other paid‐for content providers in this space will testify. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.