Augmented Reality and Its Impact on The Retail Industry
Disha Jain · Zenodo (CERN European Organization for Nuclear Research) · 2022
‘Customer is God’ is regarded as one of the golden rules of the Retail Industry because their success and survival wholly depends on the customer’s loyalty, satisfaction and trust with the business.’ As a result, with the objective of retaining and expanding its customer base to stay afloat in the competitive world, Augmented Reality is proving to be an invaluable tool for the Retail Industry. Moreover, with the Covid-19, retailers have opted to go online which has further directed them more to Augmented Reality. By keeping this in mind, the paper aims to understand the need for the incorporation of Augmented Reality in Retail Industry, to discuss the ways in which Augmented Reality would be beneficial if implemented, to put forth some real-world examples of Augmented Reality Shopping, to examine the potential obstacles and legal issues of Augmented Reality in the Retail Industry, to focus on the redefinition of the Augmented Reality in the Covid-19 pandemic and lastly to lay emphasis on the future and the way forward for Augmented Reality