Announcement: A new iPad app for Nature readers
Nature · 2012
Many publishers hope that tablet renditions of newspapers and magazines will revive the fortunes of once-mighty but now financially stressed publications founded in print. Nature ’s fortunes over the years have been relatively positive. Its print circulation has declined since its peak in 2002, but not as markedly as those of many other publications. Meanwhile, the online readership of Nature is more than 3 million unique users every month, and growing significantly year on year.