46 Social Media
2020
Social media is a requirement of dermatology practices today. But what does that mean? The first requirement of social media is to be social and that means creating a platform that is comfortable for you to interact with patients. The platforms that have shown the most success for patients are Facebook and Instagram. Understanding how to post, what to post and when to post will allow new patients to find your practice but also allow a medium through which you can educate patients of your views on products, skin care and showcase all that you do in your practice. There is not one proven formula to be successful on social media, but as the number of 18- to 29-year-olds continue to use these platforms multiple times a day, it is becoming clear that future patient populations will be targeted through a digital medium.