Response Time
Howard R. Moskowitz Ph.D., Michele Reisner, John Ben Lawlor Ph.D., Rosires Deliza Ph.D. · 2009
This chapter contains sections titled: Introduction Pragmatics and Thoughts About Experiments What We Knew Before These Studies and How That Knowledge Informed Our Efforts How Long Does a Person Look Before He Responds? Does an Individual Demonstrate a Consistent Style that Can Be Evidenced Through Response Time? Do People “Learn” to Respond Faster with Practice? What Holds the Eye—How Elements Drive Response Time Individual Inspection Styles—Are There Segments? Summing Up Postscript—Response Times, Network Effects, and the Value of Designed Experiments References