Blockchain: A New Way to Revolutionize CRM Systems
Tanay Kulkarni, Purnima Mokadam, Kailas Devadkar · Apple Academic Press eBooks · 2022
Customer relationship management (CRM) is a process of tracking, storing, and analyzing all the interactions a business has with its customers and prospects to earn profits. In the current CRM Model, the customer data is hosted on cloud which leads to security issues and problems like data duplication and corruption. The major concern that traditional CRM encompasses is that it being a centralized system has a single point of failure. This chapter proposes the use of Blockchain in CRM to overcome the problems related to the traditional CRM systems.