An Empirical Study on Service Marketing of Chinese Airlines on TikTok
Ruihong Chi, Dongling Chen, Qifu Tyler Sun · 2021 IEEE 3rd International Conference on Civil Aviation Safety and Information Technology (ICCASIT) · 2021
Recent decades have seen a dramatically accelerating pace in the development and adoption of new technologies, this rapid technological change has greatly empowered vitality to short video creation platforms, and more and more Chinese airlines have started to create their accounts on TikTok to grain popularity. This paper, taking the posts released by the TikTok accounts of two typical Chinese airlines as the research objects, investigates the current situation of the operation of the two accounts and analyzes the existing problems, as well as proposes three optimization strategies for enhancing the communication capacity of Chinese airlines on TikTok and providing reference and guidance.