Smart Web-based Advertising System using Eye-tracking Technology
Jelena Cpajak, Ana M. Gavrovska · 2021 29th Telecommunications Forum (TELFOR) · 2021
Advertisements are all around us. In this paper smart web-based advertising system is developed using eye-tracking technology. User interface and database are developed for human-machine interaction in order to enable consumer to purchase a product via QR code from a range of products and to enable admin to analyze the attention of potential customers collected by gaze monitoring using eye-tracking camera. The tracking system can provide the advertiser information about the user's interest in a particular product. Graphical representations and analytics enable setting thresholds for alarming the both sides about the product popularity. The system for smart advertising provides the foundation for further advanced decision making based on users' attention.