Concept Term Expansion Approach for Monitoring Reputation of Companies on Twitter
M. Atif Qureshi, Colm O’Riordan, Gabriella Pasi · 2012
Abstract. The aim of this contribution is to easily monitor the reputation of acompany in the Twittersphere. We propose astrategy that organizes a stream of tweets into different clusters based on the tweets topics. Furthermore, the obtained clusters are prioritized into different priority levels. A cluster with high priority represents a topic which may affect the reputation of a company, and that consequently deserves immediate attention. The evaluation results show that our method is competitive even though the method does not make use of any external knowledge resource. 1