Presenting Product Information : Helping Customers’ Decision Making, Using a Personal Mobile RFID Reader
Daniel J. Grubb, Toni Baslakovski · KTH Publication Database DiVA (KTH Royal Institute of Technology) · 2006
Problem drafting: Is it possible to give the customer larger foundation for decision making of contemplated product by presenting more extensive and personal filtered information regarding the product, with the help of a personal RFID-reader? Methodology: In this bachelor thesis, we used constructive research to build the prototype in which we used a conceptual-analytic approach to gather the information to build it. Empirical studies were used for evaluation. Results: Our conclusion shows that even though it is possible to increase the basis on which the customers make decisions, through a RFID system, there are several issues that need to be addressed and taken into consideration before making it possible to implement such a system.