Nokia and mobile gaming
Robert Martini · Summit (Simon Fraser University) · 2007
This paper investigates the game market segments, size, and growth.Nokia's participation in this market with its N-Gage product and N-Gage platform is examined in detail.Following is an industry analysis that produces a summary of the types of forces that affect Nokia's ability to operate in this market.The value chain investigation looks at the inputs that make up the mobile game market and how Nokia uses these inputs to bring mobile gaming to the target market.The first recommendation for Nokia is to focus on a differentiated handset target market initially, with lower-end phones being added as the functionality becomes available.The billing model, an important component of a successful strategy, should match the target market and should be added as the markets are added.Finally, it was suggested that a collaborator relationship be developed with the operators in order to increase the number of games on handsets.DEDICATION During the writing of this paper, life continued with the birth of my two sons Nicholas (January 2005) and Samuel (August 2006).The support provided by my wife Jennifer