Develpoment of Customer Satisfaction Model of Providing Traffic Information through VMS on the Freeway
Jang Wook Kim, Tae Hee Kim, Soo Beom Lee · 2008
ATIS(Advanced Traffic Information System) provide valuable information as the travel time and traffic congestion, detour, traffic accident information to drivers, so it is being in the spotlight. But so far, the study on the consumer satisfaction with providing traffic information is incomplete. So, this study run a Canonical discriminant analysis and a Canonical correlation analysis by a QuantificationIItheory based on a Traffic Information Satisfaction image data through questionnaires, and found out the factors with influence on the consumer satisfaction. And this study definitely found out the correlation between consumer's recognition and traffic information satisfaction through understanding the change on the recognition about traffic information satisfaction by a QuantificationItheory. Finally, this study found out the change on the sensibility recognition of drivers by running the principal component anlysis, developed the traffic information satisfaction evaluation model considering the change on the recognition by using the structural equation model.