A Study on Effects of Characteristics of Internet Shopping Mall on Customer Loyalty
Seung-Il Choi · The Journal of the Korea Contents Association · 2005
The rapid diffusion of using internet and technical development becomes a driving force creating and developing the industries based on internet and made up an electronic commerce market which is a new form of business market. The object of this study is the business form between the consumer and the enterprise having a rapid growth nowadays. We classified enterprises' characteristic factors in internet shopping mall into product's characteristic factors on shopping mall, characteristic factors of the system on shopping mall and characteristic factors of the interaction between customers and shopping mall in the internet shopping mall. And then we investigated how these classified characteristic factors on shopping mall could influence on customer loyalty.