The Influence of UI UX Design to Number of Users Between ‘Line’ and ‘Whatsapp’
Sartika Devina, Angelica Nadia, Vicky Chen, Alexander Agung Santoso Gunawan · 2021
In this modern era, many applications have been used to communicate long distances, both for telephone and chat. UI / UX design in applications affects users, as most of the younger generation prefers an attractive, innovative, and many-choice design, while most of the older generation prefers a simple design appearance. In this research, we discuss the effect of UI / UX design on the number of uses between the LINE and Whatsapp applications. Then we conducted a survey with short questions using Google Forms, where 44 respondents participated in our research, 34 (77.3%) respondents out of 44 respondents used Whatsapp more often. Of 34 respondents, 23 (67.6%) of respondents chose a score of 5 which stated that the WhatsApp application was easy to learn and easy to use, 20 (58.8%) respondents were comfortable using the WhatsApp application by choosing a score of 5, 21 (61.8%) respondents did not experience difficulties in using the features on the Whatsapp application by choosing a score of 1 (not confusing), 14 (41.2%) respondents like the appearance and color selection on the Whatsapp application with a score range of 4–5. The results of the survey show that a good UI / UX design has an effect that can increase the number of users of the application.