The History of the Data Economy: Part IV: The Future
Timandra Harkness · Significance · 2021
Abstract Data is now the fuel that drives business – identifying potential markets, shaping new products and targeting consumers. This year, Significance has partnered with Impact, the magazine of the Market Research Society, to jointly publish a series exploring the past, present and future of the data economy. In this fourth and final part, Timandra Harkness considers what the coming years have in store for the data-driven industries