Review on Application of Augmented Reality (AR) in The Eco-Tourism Sector
Mohamad Quzami An-Nuur Ahmad Radzi, Dianna Suzieanna Mohamad Shah, Muhammad Fikri Saidi Othman, Muhammad Nor Razin Mhd Nor, Muhammad Farhan Fauzan bin Masaat · International Journal of Academic Research in Business and Social Sciences · 2021
There is a tendency at this moment to see augmented reality (AR) application to be used in eco-tourism sector.In this day and age of the Fourth Industrial Revolution, the way we communicate with the aid of technology has already been revolutionized, making things easier and quicker than ever before.The advancements in artificial intelligence (AI) have allowed us to broaden the scope of their functional implementations to include advanced, personalized, and more 'human' areas.This research paper shares findings form a study of augmented reality characteristics in the eco-tourism sector.Quantitative data from existing augmented reality, virtual reality and mixed reality characteristics and previous research in the market provide a significant perspective on the topic of characteristics of AR for ecotourism sector.Four major practices in eco-tourism sector were examined to understand more on AR characteristics: Local community involvement, nature literacy, incomegenerating and natural environment.Findings from this research paper show that much more needs to be achieved not only in the creation and implementation of AR in eco-tourism sector but also, more precisely, in order to ensure that the process of familiarizing and normalizing the use of AR with eco-tourism is more aggressive.