Exploring Tourism Students’ Engagement through Telepresence, Pleasantness of the Experience and Memory: A Virtual Reality Approach
Fernando José de Aires Angelino, Sandra María Correia Loureiro, Ricardo Godinho Bilro · Journal of Promotion Management · 2021
This article focuses on a virtual reality (VR) experience aiming to extend the S-O-R framework by portraying the influence of VR experience on tourism students’ engagement. A sample of tourism management college students are exposed to a visualization of an immersive VR experience – visualization of a short 360° video with a touristic experience – through VR headset equipment in a controlled environment (room and equipment fully dedicated to the experiment). Telepresence, pleasantness of the experience, and memory are considered mediators between VR experience and tourism students’ engagement. Memory is a mediator between telepresence and tourism students’ engagement.