An Innovative Marketing Strategy: -Adopting AR & VR in Jewelry Sales
Minghong Shi, Chao Zhang, Jingxuan Hu · 2020
Jewelry industry, as a conventional industry, urgently needs an innovative transformation by combining itself with big data so as to advance with the time and to gradually realize industrial informatisation. Namely, the industry needs new technological means besides traditional ones to achieve industrial transformation and upgrading. A new jewelry sales mode is needed to strengthen experiential consumption. Adopting technology such as augmented reality (AR) and virtual reality (VR) in jewelry sales seems a good way to improve consumers' experience and meets their needs. In this way, consumers are capable of trying on jewelry at home with virtual try-on system, which overturns the traditional jewelry sales mode. Consumers can easily, conveniently and quickly try on any jewelry they like, and fully enjoy the virtual experience in the experiential consumption. In addition, the platform will deeply analyze consumers' purchasing habits and preferences with big data, and feed the results back in real time so that jewelry companies can timely adjust sales direction and their marketing strategies. The article will briefly explain the definition of AR & VR technology, present some examples of adopting AR & VR in jewelry sales, and how the technologies boost the industrial transformation and upgrading.