On Programmatic Advertising Recommendation Based on CTR
Chengjun Zhou, Yuan Shiqun · 2021
The emergence of the digital technology has led to the transformation of marketing approach. The Internet platform which has strong business transformation capability, has become one of the major channels for advertisers to run ads, thus achieving product distribution. Through the overview of the programmatic advertising recommendation system and analysis of the pros and cons of the mainstream recommendation algorithms, this paper offers the programmatic advertising recommendation strategy based on CTR and provides, based on testing the results of the brand i advertising, reference for the related theoretical and practical research in the field of programmatic advertising recommendation.