Research on the Precision of Grassroots Public Cultural Services Based on User Persona
Kangyu Shen, Fengying Wang · 2021
As a product of the era of big data, User Persona meets the needs of users for personalized services. This article outlines the concept of User Persona and related application research. At the same time, it discusses the feasibility and necessity of applying User Persona to public cultural services, constructs individual and group User Persona models of community residents, and proposes the implementation process. From the perspective of practice, this paper tests the feasibility of the research. From the perspective of users, it provides a reference for the realization of precision of public cultural services.