What UX Is Not
Célia Hodent · 2021
A product is always developed with constraints: time constraints, technical constraints, limited budget, and/or limited workforce. Occasionally, some professionals believe that because they have enough seniority or have a good “common sense,” they do not need user experience (UX) professionals or feel that applying a UX practice isn’t necessary. Common sense is only as good as our current knowledge about a subject. It doesn’t account for what people might be overlooking, or for our biases. When talking about UX, many people narrow it down to how the user interface (UI) looks. A UI will greatly affect the experience that users have with a product, but it is not the whole experience. People mindful of contributing to the plastic waste issue might prefer the hassle of using a spoon to extract the mustard they need from the container rather than adding more to the landfill.