Evolution Of Artificial Intelligence In Marketing, Comparison With Traditional Marketing
Parasmehak Khokhar, Chitsimran · SSRN Electronic Journal · 2019
Business being dynamic is evolving day by day, such innovations can be seen in each and very sphere of the business. The marketing sphere has also not left un touched of it, with the change in the mode of the communication and integration the conventional marketing has been evolving into the non-conventional marketing through the inculcation of the Artificial Intelligence in the marketing, the development of this had lead to major change in the marketing to study the evolution of the AI in the marketing and along with the adoption and the perspective of the customers toward AI marketing has been desired to study through the medium of this research, for this the survey has been conducted through the questionnaire system composed of different mix of the customer to know their awareness toward the AI in marketing and along with that the factors which lead to their adoption of the AI. The study has concluded that yes although there has been major inclement toward the AI but still its proper implementation would take some time for the over all adoption on the level of the customers also and on the level of companies also.