Augmented Reality Changing the Food and Beverage Industries
D. Ramya Chitra · Auerbach Publications eBooks · 2021
Augmented reality (AR) is emerging technology in the market; hence, marketing strategies for the food and beverage industries can be transformed using it. It augments the real world with innovative content so that more interactions are possible. AR provides relevant information about the product, used for promoting new products, educating customers about the nutritional value of the food, and so on. This chapter discusses the revolution made by AR in these industries. Applications of AR in various sectors of the industries, including virtual 3D food, product–customer interaction, restaurant entertainment, employee training, restaurant tours, and food packaging, are discussed. Also, technologies used and their impact on the industry are discussed. Finally, the chapter concludes with the future of food.