A Review of the Privacy-Enhancing Technologies Software Market
Jules Polonetsky, Tim Sparapani · IEEE Security & Privacy · 2021
Cybersecurity is an established business sector with numerous global public companies employing hundreds of thousands of professionals. Although the range of services offered continues to change and expand, experienced security executives understand the types of technologies they will need to develop and retain. In contrast, the privacy technology sector is still maturing. While many privacy tools and services are well developed and numerous businesses have gained traction by solving privacy problems, companies’ needs for privacy technology to help manage and utilize data continue to evolve rapidly. Based on a report by the Future of Privacy Forum and the Privacy Tech Alliance, this article reviews developments in the privacy technology sector and charts the services provided as companies mature. The report draws on dozens of hours of interviews with buyers and sellers as well as conversations with leading privacy tech experts and a survey sent to privacy technology companies.