Research on the application of immersive media in new retail cyberspace
KEIWEI ZHANG, MAI JIANG, Zhao Shuwen · 2021
While the new pneumonia epidemic (CVD-19) has had an unprecedented impact on the traditional economic model, it has also given a huge boost to the new retail industry immersive technologies such as Virtual Reality (VR) and Augmented Reality (AR). Mixed Reality (MR)will achieve breakthrough development of even more 5G technology, focusing on digital media with multi-sensory interaction features such as visual, auditory, and kinesthetic-immersive media-to build a new paradigm for commercial information dissemination.Therefore, it is of obvious relevance to understand the value of immersive media in the digital retail space an to find the right way to apply it to the way coastal cities grow economically.