An Augmented Reality Application to Enhance the Shopping Experience of Electronic Appliances
Vasundhara Chavan, Shivani Kamtankar, Aishwarya Jagtap, Bhumi Patil, Suchitra Morwadkar · 2021 IEEE 4th International Conference on Computing, Power and Communication Technologies (GUCON) · 2021
As a consequence of the Covid-19 pandemic, the retail industry has altered customer behaviour and conventional wisdom. People in India still prefer buying products offline due to their ‘try before you buy’ way of thinking. This scenario can be changed through a tech-based solution. Augmented Reality can bridge the gap between online and offline shopping. Users can superimpose the desired electronic product sitting at home. They can also ensure how the product looks at their house. Users can also adjust the size and rotate the object to get a sense of assurance. This paper will explain marker-based and markerless techniques used in our system to place the realistic 3D model and to give a virtual try-on experience. This system will help businesses grow despite challenges caused by Covid-19. As a result, people will be in a position to maintain social distance, but using Augmented Reality technologies they will also be virtually close.