Quantifying Human Sentiments Using Qualitative Approach with Semantic-Sentiment Analysis
Joy Mukhopadhyay, Arka Ghosh · 2021
Human sentiments’ quantification has evolved and gained imminence in the business as well as academics. Data analytics, as it has done for other domains, has also penetrated and given great tools for quantifying human sentiments and for the analysis of it, called text analytics. Increasingly, qualitative research techniques must be integrated with text analytics tools like the semantic analysis. This integration gives a more robust and pragmatic option to explore the overlooked variables that lie in the net of ceteris paribus. Systems are increasingly moving toward the simultaneous haptic exchange of semantic and sentiment analyses and quantification of sentiment and targeting. From a praxis point of view, knowledge and a practice system in a non-haptic management consulting context are presented here.