Eyetracking in the innovation process of a user interface – Usability-testing for product optimization
Ute Rohbock, Martha Jagoda, Jessica Overink · Opus-HSO (Offenburg University of Applied Sciences) · 2012
When a new product is produced, it makes sense, to test the usability before its appearance on the market. Within such a test there are different methods which can be used. For example, the eyetracking method. This research report illustrates how the eyetracking method can be used in combination with a qualitative inquiry to identify problems of a product. The study was conducted in cooperation with the company K+UPrintwareGmbH in Ettenheim. The object of the study was the EcoCash recycling and selling machine. The main element of this study is the identification of problems in the user interface and the handling of the machine. Furthermore, solutions to solve the problems were included.