Youldeco- Exploiting the Power of Online Social Networks for Eco-Friendly Driving
Christoph Endres, Daniel Braun · 2013
Although eco-friendly driving is universally regarded as a necessity, it remains an open question how to encourage drivers to drive ecologically. The main issues here are lifestyleand convenience-related decisions of an opposite direction. Youldeco is based on rewards for eco-friendly driving by making it competitive and game-like. We claim that we can persuade especially younger drivers towards more ecological driving. 1.